Strategic Marketing Manager - 57

Bethlehem, PA
Full Time
57
Experienced

Position Summary: Strategic Marketing Manager

Are you a seasoned marketing professional ready to lead and elevate your career? We are actively seeking a dynamic Marketing Manager to join our innovative team. As a pivotal player in our organization, you will be at the forefront of shaping our brand, implementing strategic marketing initiatives, and collaborating with cross-functional teams to drive success.
 

Primary Duties and Responsibilities:

  • Strategically Lead Marketing Activities: Take charge of and direct comprehensive marketing strategies, ensuring a cohesive and impactful brand presence.

  • Collaborate with Sales and Engineering: Foster collaboration between marketing, sales, and engineering teams to optimize product development and enhance client interactions.

  • Upstream and Downstream Marketing: Engage in thorough competitive analysis, create compelling printed and promotional materials, and contribute to forecasting initiatives for both upstream and downstream marketing efforts.

  • Cultivate Commercial Partnerships: Nourish and expand relationships with commercial partners, establishing a collaborative environment that drives mutual success.

  • Website Management: Lead efforts to maintain an engaging online presence, reflecting our commitment to innovation and industry leadership.

  • Manage Corporate Events: Oversee corporate trade shows, attendance, and meetings, ensuring our participation leaves a lasting impact.

  • Enhance Corporate Visits: Systematically organize and enhance corporate visits to our sites, creating memorable experiences for stakeholders.

  • Elevate Market Intelligence: Analyze global market trends through meticulous data analysis, shaping informed decisions for future marketing strategies.

  • Define and Brand: Contribute to defining and branding our unique image, setting the standard for excellence in the industry.

  • Cultural Stewardship: Uphold our organizational culture and maintain a corporate image that resonates with pride and dedication.
     

Skills and Qualifications:

  • Strategic Communication: Demonstrate excellent communication skills, both written and verbal.

  • Strategic Thinking: Exhibit the ability to think strategically, coupled with strong analytical skills.

  • Collaborative Interpersonal Skills: Work positively and collaboratively with internal and external teams.

  • Values-Driven: Embrace our core values of urgency, ingenuity, integrity, compassion, and excellence.

  • Work Authorization: Current US work authorization required.

  • Flexibility: Ability to travel domestically and internationally - position may require daily and / or overnight travel. 
     

Education/Experience:

  • Education: BS/BA degree in a related field.

  • Experience: 5-7 years in marketing or sales within orthopedics. 

  • Location: Based in our Bethlehem, PA office 5 days every week.
     

Join us on this exciting journey where your strategic mindset and extensive experience will make a significant impact. Elevate your career with us – apply now to be a key player in defining and executing our marketing success!

Rep-Lite receives a large volume of resumes for each position and regretfully cannot respond to each application.

If we have an interest in speaking with you further, we will email a request for a video interview. Sometimes these emails end up in spam/junk so please make sure you are checking them periodically; the sending domain will be @applytojob.com.

Thank you for your interest in Rep-Lite and good luck in your search!

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